The Importance of Creating Your Brand
The downturn in the economy, job-loss, minimized budgets makes the job search that much more difficult. Whether you have recently graduated or you’ve been in the trenches there are some key solutions that are available today that may assist with your job search. Prior to getting to the list, you have to look at yourself as the “BRAND”, the brand that you need to promote to close a deal (obviously, a job.)
- First, Google your name in
brackets (“name”) and see what comes up since this is what potential recruiters
will look at. Anything need to be
removed? Just remember, with
databases and systems it may be difficult to remove negative information from
Websites. Check the privacy link
and see who owns the site and contact them to remove the data.
- Create a well-written resume,
cover letter and have a basic thank you note ready. Note, that these documents needs to be edited to match the
job requirements that you are interested in applying to. If you need help, contact me.
- Create your profile on Linkedin (lnkedin.com)
and look at adding people to your community from prior companies, schools,
associations, etc. Please make
sure you complete your profile, even include those current books you are
reading.
- Within Linkedin join those groups
that interest you. Ask questions
and answer questions; this helps with building your name within these groups.
- Obtain recommendations – don’t be
shy, just ask!
- Writing about your skill-set
helps; create a blog and make sure you share it with multiple blogspheres. Write responses to other bloggers that
topics are in your field.
- Create a profile in eHire.com –
this is the newest solution to find a job and a place that provides career
growth.
- About to go for that first
interview: please do the following:
- Read the letter to shareholders
from the prospective CEO
- Check out Hoovers.com
- Read FirstResearch.com to learn
about current trends in the industry.
The last section generally has some great industry specific questions to
ask the person that is interviewing you.
- Read the latest press releases.
- Always remember the thank you once
you get back to your office or home.



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