Want to Learn: Social Bookmarking and Twitter

When marketers were asked which social media tools they most want to learn more about, social bookmarking sites slightly edged out Twitter as the #1 response. A four-way tie for third place occurred between LinkedIn, StumbleUpon, Facebook and Digg/Reddit/Mixx.Key differences among groups:

·      Small business owners are much more interested in understanding social bookmarking sites than other groups.

·      Those over age 40 were much more interested in learning about Twitter than their younger marketing cohorts. This is consistent with other research that shows that younger demographics are less likely to Tweet.

·      Those investing 16 or more hours per week are most interested in learning about FriendFeed.

·      Those investing less than 6 hours a week were most interested in learning about Twitter.

·      For those just getting under way, understanding Twitter tops the list.

·      Understanding Twitter remains important for marketers who've been doing social media marketing for a few months. However, social bookmarking sites top the interest list for these professionals.

The pros who have been working with social media for year are most interested in understanding FriendFeed, StumbleUpon and social bookmarking sites.

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