SEO vs SEM
SEO vs. SEM
I know, I know it has been a pretty long time since I've been able to take the time and update my blog and Website. Actually, I have been so busy working on other's that I have not taken the time to work on my self-brand. Keep in mind that developing your own brand is just as important as working on your companies or clients brand.
Recently I've been asked many times the true difference between Search Engine Optimization and Search Engine Marketing for a group of people that come form larget enterprise organziations to mid-sized organizations.
Search Engine Optimization helps to bring hig rankings, more visits and a higher conversion rate.
Search Engine Managment includes the paid aspect which can be costly, time consuming, but with the right person and the right tools, this element drives traffic, and conversion rates. Key metrics include conversion rates, cost per click, and clost per lead.
Attributes of SEO include:
Comprehensive Keyword Rationald and Analysis
Keyword analysis and popularity
Keyword mapping
Creation of "must own" keywords
Site-side Recommondations:
Comprehensive site analysis:
Code, content, internal linking review
Page template design
Meta tags
Keyword optimized navigation
Sitemap
Link Analysis and Link Building
Analysis
Backlink Analysis
Link taget
Social Tagging
Directory submissions
Attributes of SEM include:
Paid search management:
Keyword analysis and research
Compeititor anlysis, launch strategy, projected campaign cost anlysis report
Ad copy creation, A/B testing
Ad campaign, ad group, and phrase type segentation to increase qulaity score
Google quality score
Landing page assessments
Regional global campaign set up and budget distribution and monitoring
Reporting and analysis
Daily bid rate management - day parting.
Contact Tracy to receive an audit of your current Web based situation and see how Wehringer and Company can help you to maximize market share, increase leads, while decreasing wated marketing spend.
I know, I know it has been a pretty long time since I've been able to take the time and update my blog and Website. Actually, I have been so busy working on other's that I have not taken the time to work on my self-brand. Keep in mind that developing your own brand is just as important as working on your companies or clients brand.
Recently I've been asked many times the true difference between Search Engine Optimization and Search Engine Marketing for a group of people that come form larget enterprise organziations to mid-sized organizations.
Search Engine Optimization helps to bring hig rankings, more visits and a higher conversion rate.
Search Engine Managment includes the paid aspect which can be costly, time consuming, but with the right person and the right tools, this element drives traffic, and conversion rates. Key metrics include conversion rates, cost per click, and clost per lead.
Attributes of SEO include:
Comprehensive Keyword Rationald and Analysis
Keyword analysis and popularity
Keyword mapping
Creation of "must own" keywords
Site-side Recommondations:
Comprehensive site analysis:
Code, content, internal linking review
Page template design
Meta tags
Keyword optimized navigation
Sitemap
Link Analysis and Link Building
Analysis
Backlink Analysis
Link taget
Social Tagging
Directory submissions
Attributes of SEM include:
Paid search management:
Keyword analysis and research
Compeititor anlysis, launch strategy, projected campaign cost anlysis report
Ad copy creation, A/B testing
Ad campaign, ad group, and phrase type segentation to increase qulaity score
Google quality score
Landing page assessments
Regional global campaign set up and budget distribution and monitoring
Reporting and analysis
Daily bid rate management - day parting.
Contact Tracy to receive an audit of your current Web based situation and see how Wehringer and Company can help you to maximize market share, increase leads, while decreasing wated marketing spend.
Posted by Wehringer & Co. at 1/19/2010 4:16 PM 
Categories: Search
Tags: SEO search SEM wehringer marketing
Categories: Search
Tags: SEO search SEM wehringer marketing
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